Our Inspiration & Our Roots
My name is Janice Santiago, and I founded Curveez to empower women worldwide.
How it Began
I started my entrepreneurial journey with $400 in my pocket. In 2000, after losing my job, I started my first business in my home garage. I sold intimates via catalog - it was a daily uphill battle. I struggled with low self-esteem, nagging self-doubt and poor sales for years, and often felt like giving up on my dream. But, inspired by my hard-working mother and with the encouragement of my best friend, I pushed through.
Discovery & Inspiration
In 2006, I discovered the shapewear industry while visiting a fair in Colombia. At first, I was skeptical. It wasn't until I started regularly wearing shapewear that I discovered its confidence-boosting magic. After doing market research, I realized the enormous demand for and potential of shapewear. However, the market was still missing something - shapewear for plus size women. I wanted to address that gap.
Curveez was Born
I rebranded my company as Curveez Group (Curveez and Tecnomed) in 2007. I introduced more size inclusivity, sophistication and innovation to the market. For 20 years now, we've sold intimates directly to stores and distributed them worldwide.
What started as a small (seemingly impossible) dream has blossomed into a huge success. I share my story with hopes of empowering other women worldwide to pursue their dreams and flaunt their confidence!